
About Dave
Dave Christensen
Meet Dave Christensen, the dynamic leadership strategist, former Division I football coach, and author of the riveting new book, YOUR 4th Down: Why You Should Go For It—hailed by readers and experts alike as a must-read playbook for success. Drawing on his years of experience coaching elite athletes, Dave has perfected a game-changing approach that inspires individuals and teams to tackle challenges head-on, break through barriers, and achieve unstoppable momentum.
Meet Dave Christensen, the dynamic leadership strategist, former Division I football coach, and author of the riveting new book, YOUR 4th Down: Why You Should Go For It—hailed by readers and experts alike as a must-read playbook for success. Drawing on his years of experience coaching elite athletes, Dave has perfected a game-changing approach that inspires individuals and teams to tackle challenges head-on, break through barriers, and achieve unstoppable momentum.
About The Book
YOUR 4TH Down

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Your 4TH Down
Step into the mesmerizing world of high-stakes decision-making. From the pulse-pounding energy of the stadium to life’s critical crossroads, this guide improves football strategy into a playbook for conquering personal and professional challenges. Feel the pressure, adopt the grind, and crack your potential. This is true evidence of persistence, discipline, and the power of a single moment. Don’t fail to miss your chance to enhance your game.
TESTIMONIAL
What Our Readers Say
Sarah Emily
This book carries powerful lessons beyond the gridiron. Christensen’s personal tales and the ADAPT framework assisted me in dealing with a significant career decision with clarity and confidence. His method of turning hindrances into retaliations is transformative. I’ll be recommending this to my team!
John
As a former college athlete, I resonated deeply with the stories and lessons in this book. Christensen masterfully connects the intensity of football with everyday challenges. The chapter on persistence hit home for me, and I’ve already began implementing his tactics in my personal and professional life. A genuinely inspiring read!
Jack
Dave Christensen’s “Your 4th Down” transformed the way I approach decision-making. His A.D.A.P.T. framework is pragmatic and inspirational. As a business leader, I’ve applied these principles to serious moments in my career and seen unbelievable results. This book is an essential read to turn high-pressure circumstances into opportunities for win!
Samuel
This is a wonderful book. Everyone should read it. The book isn’t only about football but about life itself told by Dave
Sue Nelson
This is a fantastic book. Not only focuses on college football but also on life. So pleasing to read about the struggles of a coach and the rewards. He made a difference in the lives of so many people. Everyone should read this book.
Carol Wanner
I finished “Your 4th Down” and I loved it! Whether you are an athlete, new to the business world or a seasoned veteran, this book has incredible tips for a successful career and life. The A.D.A.P.T concept is for everyone. I’m retired and found application in my every day life. I bought this book for my son and hope he finds it as inspirational as I did!
Thanks Coach Christensen!
John L.
Finished “Your 4th Down”. Really enjoyed the book! Some nice simple life lessons. Will give to my sons to read.
David “Jim” Hawthorne
Dave’s book is an excellent read. His ADAPT philosophy is applicable to life beyond the football stadium and field. The information in the book could easily be scaled as an inspirational presentation for business, education or non-profit organizations. Highly recommend!
Coach, Christensen
The book “Your 4th Down: Why You Need to Go for It” by Dave Christensen is a enthralling integration of sports understanding and life lessons, delivering readers a transformative aspect on dealing with challenges. Drawing from almost four decades of experience as a college and professional football coach, Christensen takes the readers beyond the field to discover how stressful decisions can form lives.
Sarah Emily
This book carries powerful lessons beyond the gridiron. Christensen’s personal tales and the ADAPT framework assisted me in dealing with a significant career decision with clarity and confidence. His method of turning hindrances into retaliations is transformative. I’ll be recommending this to my team!
Sarah
The book “Your 4th Down: Why You Need to Go for It” by Dave Christensen is a enthralling integration of sports understanding and life lessons, delivering readers a transformative aspect on dealing with challenge
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